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	<title>Splash, Then Ripples</title>
	<link>http://splashthenripples.com</link>
	<description>On messages and how they are communicated. Digressions into emerging media, especially social media, cultural dynamics, and more.</description>
	<lastBuildDate>Sun, 11 Apr 2010 03:28:53 +0000</lastBuildDate>
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		<title>Big Brother and Google’s Entrance into Social Media Monitoring</title>
		<description><![CDATA[
			
				
			
		
Note: this article first appeared at MyCustomer.com on February 1st, 2010
Big Brother and Google’s Entrance into Social Media Monitoring
Marshall Sponder with Cecilia Pineda Feret
MyCustomer.com
As a web and social media analyst I am predisposed toward any service that merges customer data with site analytics information and online conversations &#8211; which leads me to the following bold, [...]


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		<link>http://splashthenripples.com/2010/04/big-brother-and-google%e2%80%99s-entrance-into-social-media-monitoring/</link>
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	<item>
		<title>Do You Need to Address Every Negative Comment Online?</title>
		<description><![CDATA[I just read an <a href="http://adage.com/digitalnext/post?article_id=133381#comments-45695">article </a> in <em>AdAge </em>written by Freddie Laker, <em>Director of Digital Strategy</em> at <strong>Sapient</strong>. He describes a situation that taunts the most impulsive among us. Those who cannot bear to let an uninformed writer and simply wrong piece of information float around out there in the nethersphere of cyberspace need to: STOP. REFLECT. PONDER. . . .I can't think of, immediately anyway, an industry where this kind of situation arises more frequently than in hospitality.


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		<link>http://splashthenripples.com/2009/08/do-you-need-to-address-every-negative-comment-online/</link>
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		<title>What Would Ms. Twanners, I Mean, Miss Manners Say About Twitter?</title>
		<description><![CDATA[
			
				
			
		
Augie Ray wrote this very NEED TO READ post,  on reasons why someone would unfollow me which I read on Social Media Today on etiquette/manners/rules on Twitter. I was very happy to read the following . . .
I hate to call anyone out, but I follow Chris Brogan and find his Tweets incredibly noisy [...]


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		<link>http://splashthenripples.com/2009/08/what-would-miss-manners-say-twitter/</link>
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		<title>Buying Positive Reviews for Yourself or Your Client</title>
		<description><![CDATA[
			
				
			
		
Rather than write a post here in response to an article I read in Mobile Crunch about an unscrupulous PR firm caught posting positive reviews, I responded on Mobile Crunch. Then I realized that this topic I grapple with often in this business and in life in general AND it only says Facebook User. Huh? [...]


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		<link>http://splashthenripples.com/2009/08/response-to-pr-firm-writing-positive-reviews-for-clients-article-in-mobile-crunch/</link>
			</item>
	<item>
		<title>12 Questions You Ask Yourself or Your Client Before Starting with Social Media</title>
		<description><![CDATA[It’s highly amusing, and also incredibly frustrating, to hear accomplished business professionals claim that they simply DO NOT HAVE TIME for social media. Do they REALLY need it, they ask? They haven’t needed it before!

I list out some questions a business should ask itself before it jumps in the Social Media Sea.


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		<link>http://splashthenripples.com/2009/01/12-questions-to-ask-yourself-before-starting-social-media/</link>
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